Award-Winning Campaign
CREATIVE DIRECTION, DESIGN, AND CAMPAIGN EXECUTION
“Stretch Goal” was an internal marketing campaign developed for Leviton to educate customers and partners about extended distance support in networking infrastructure. I managed the campaign end to end—from ideation, messaging, and content planning to coordinating delivery across channels. Campaign deliverables included social media ads, a webinar, nurturing email sequences, a white paper, and a technical brief.
This campaign placed in the top 10% of the American Digital Design Awards, recognized for its cohesive visual system and creative execution. Alongside managing the campaign, I also served as the sole designer, developing the visual language and ensuring consistency across all assets.
AI in Data Centers Campaign
CREATIVE DIRECTION, TECHNICAL MESSAGING, AND CAMPAIGN MANAGAMENT
“Exponential Evolution” was a marketing campaign developed for Leviton to explore how the rise of artificial intelligence is transforming data center infrastructure. I managed the campaign from concept through execution—crafting the messaging, visual direction, content roadmap, and coordinating deliverables across multiple platforms.
The campaign included a live webinar, social media ads, nurturing email sequences, and a technical brief that broke down complex AI and data infrastructure topics into clear, engaging visuals and content. My role also included designing all visual assets and ensuring consistency across digital touchpoints—from presentation slides and social posts to downloadable resources.
This campaign stood out for its ability to translate a highly technical subject into visually engaging, accessible content for IT professionals, engineers, and partners across the network infrastructure industry.
Digital & Social Ad Campaigns
SOCIAL CONTENT, PAID ADS, AND FULL CAMPAIGN ROLLOUT
I design and manage social media and paid advertising campaigns from concept to rollout, bringing together visual design, messaging, and audience strategy to support larger marketing goals.